“How can I be the one they throw money at to come in and do the hard things?”

In other words:

• When you’re making a business decision, it’s generally good to pick the simplest, fastest, and cheapest option
• When you’re making a career decision, it pays to be an expert in hard things

To be clear, I’m not saying that you should solve simple problems in complicated ways just to inflate your market value. That can have the opposite effect. Bad engineers do that. I’d say:

Gain the hard skills required to solve complex problems, but only deploy complex solutions when they’re actually needed.